DON LAWLER
VISUAL STORYTELLER & CERTIFIED MARKETING COACH
BRANDING PHOTOGRAPHY, VIDEO & WORDS
Former radio & television producer/director for ABC, CBS, NBC, and PBS affiliates. Commercial, event, branding photography, and marketing expert. Don helps entrepreneurs tell their story with professional brand photography & videography, coaching, and an amazing handcrafted branding experience.
If you confuse, you will lose. Don Lawler can help you tell a better story to grow a better brand.
Don has told stories on radio and television for 40 years and worked with amazing people and top companies. Today, he helps others tell their brand story with photography, video, words, and coaching.
If you are an entrepreneur, creative, or small business owner, his team can help you clarify your message and tell a better story to build your brand with digital storytelling.
We’ll collaborate to:
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- Create the right strategy.
- Clarify your message.
- Create a powerful tagline.
- Create your elevator pitch.
- Create the right messaging on your website.
- Create a professional headshot.
- Shoot supporting photography for your social media.
- Tell your story with video.
- Monthly coaching.
Don can help you plan and coordinate your branding, refer you to the right professionals, and will be your Chief Branding Officer – without you paying a full-time salary or employee benefits.

PROFESSIONAL HISTORY
Writer / Producer / Director / Filmmaker
Photographer / Entrepreneur / Educator
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- STORYTELLERS, PRESIDENT
- DON LAWLER FILMS, PRESIDENT
- TARGET MARKETING, PRESIDENT
- SOUND IDEAS, PRESIDENT
- COLUMBIA SCHOOL OF BROADCASTING – PRESIDENT
- HEALTHSTREAM, VP OF MARKETING
- GENESIS TREATMENT CENTERS, VP OF MARKETING
- ABC, CBS, NBC, PBS – REPORTER,PRODUCTION DIRECTOR
- FLINN BROADCASTING, GENERAL MANAGER
- CERTIFIED GUERRILLA MARKETING COACH
- MENTORED BY JAY CONRAD LEVINSON
ACADEMIC HISTORY
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- New York Institute of Photography
- Chadwick University – Business Administration
- Elkins Institute – Broadcast Engineering
- University of Houston – Broadcasting
Testimonials
I was very impressed with the courteous and professionalism Don demonstrated when we hired him. He was open to our ideas and he showed a sincere willingness to help produce a quality product for our organization. I recommend his talents and services without reservation.
Rick Burt, CAE
Vice President, Membership and Volunteer Engagement
Don has always provided my clients with a professional and personable service. He is well spoken and can accomodate even the most particular client! I highly recommend his services to others!
Dawn Schenkel
Owner at Premier W.E.D.- A Luxury Event Planning Firm
I've worked with Don quite a few times over the years, and he is as personable as he is professional. The breadth of his work is really superb, and of course, his critical acclaim is no secret in Memphis and the Mid-South. His veritable buffet of services is truly impressive! Highly recommended by me and countless others!
Jimmy Harris
Entertainment & Creative Director, Event Production
The Chickasaw Council, Boy Scouts of America has hired Don to produce and film at least 3 different video productions over the past year. These videos were great. Don is very professional to work with and is very dependable. His experience and skill will be demonstrated in the final product.
Mike Kiel
Florida Sheriffs Youth Ranches, Donor Relations Officer of SWFL
You will not find a better videographer or a nicer person to work with in the Mid-South. 'Nuff said!
Dale Berryhill
Retired, Berryhill Communications Inc.
I have referred clients to Don for high-end professional wedding videos who have all contacted me later and thanked me for the referral. They were extremely pleased with his end product. I also worked on a Jerry Lee Lewis project with Don and his staff which received high praise. Don is a blast to work with and just a great person to be around.
Jonny Filsinger
Consultant to Master Video Productions, Inc.
Don is a fantastic individual to work with. He is pleasant and just a joy to be around. He is patient and really knows what he is doing.
His work is awesome, any Couple we have worked together with has been overjoyed with the finished product from Don.
Don Lawler ROCKS!
Dorothy Smith
LIGHTHEART Photography
I was very impressed with the courteous and professionalism Don demonstrated when we hired him. He was open to our ideas and he showed a sincere willingness to help produce a quality product for our organization. I recommend his talents and services without reservation.
Rick Burt, CAE
Vice President, Membership and Volunteer Engagement
Don has always provided my clients with a professional and personable service. He is well spoken and can accomodate even the most particular client! I highly recommend his services to others!
Dawn Schenkel
Owner at Premier W.E.D.- A Luxury Event Planning Firm
I've worked with Don quite a few times over the years, and he is as personable as he is professional. The breadth of his work is really superb, and of course, his critical acclaim is no secret in Memphis and the Mid-South. His veritable buffet of services is truly impressive! Highly recommended by me and countless others!
Jimmy Harris
Entertainment & Creative Director, Event Production
The Chickasaw Council, Boy Scouts of America has hired Don to produce and film at least 3 different video productions over the past year. These videos were great. Don is very professional to work with and is very dependable. His experience and skill will be demonstrated in the final product.
Mike Kiel
Florida Sheriffs Youth Ranches, Donor Relations Officer of SWFL
You will not find a better videographer or a nicer person to work with in the Mid-South. 'Nuff said!
Dale Berryhill
Retired, Berryhill Communications Inc.
I have referred clients to Don for high-end professional wedding videos who have all contacted me later and thanked me for the referral. They were extremely pleased with his end product. I also worked on a Jerry Lee Lewis project with Don and his staff which received high praise. Don is a blast to work with and just a great person to be around.
Jonny Filsinger
Consultant to Master Video Productions, Inc.
Don is a fantastic individual to work with. He is pleasant and just a joy to be around. He is patient and really knows what he is doing.
His work is awesome, any Couple we have worked together with has been overjoyed with the finished product from Don.
Don Lawler ROCKS!
Dorothy Smith
LIGHTHEART Photography